How to Send Follow Up Review Emails Amazon

Should yous write a follow-up to your prospects after no response?

Definitely yes.

As research shows, you can heave your reply rates by 65.8% by sending a unmarried follow-upwards.

When information technology comes to writing and scheduling cold email follow-ups, a lot of questions arise:

How many follow-ups should you send?
How frequently?
What should you write about?

In this guide, we volition try to reply the most common questions salespeople and marketers face up and provide detailed guidelines on how to write follow-ups that work.

If you already know the answers to these questions, click here to jump right into the follow-ups writing section.

Why send follow-up emails
How many follow-upwards emails to send
When to send a follow-upward email
How to send follow-ups on autopilot
How to write a follow-up email later on no response
1. Add together value with each follow-up
two. Write a catchy opening line
3. Go far brusque
4. Personalize
5. Add a persuasive phone call-to-activity
vi. Avoid sounding passive-aggressive
7. Craft a perfect field of study line for your cold follow-ups
Follow-upwards email examples

Why send follow-up emails

Considering that the boilerplate professional receives 126 emails per day, it's quite easy for your cold electronic mail to get lost in prospects' inboxes.

For most of your prospects, the priority would exist to answer their colleagues, clients, and partners. Responding to common cold emails would typically be a secondary priority, which is 1 of the reasons cold emails are often lost in prospects' inboxes.

In this instance, follow-ups are kind reminders of the previous electronic mail if your prospect missed it or merely forgot to get back to you.

However, simply asking if the prospect had an opportunity to check out the previous email is not enough.

Quite often, I receive emails like this...

… or this one:

Well, they piece of work every bit reminders; nevertheless, such emails miss a 2d important ingredient—additional value.

Practise you lot take a product or service also complicated to draw? Send additional data in the next email, together with the benefits for your prospect.

Non sure if your offering was crystal articulate? Show information technology from a dissimilar angle to spark some interest.

Follow-ups create a unique opportunity to catch prospects' attending once again and provide them with more information about your offering.

How many follow-upward emails to send

Before we dive deeper into the platonic number of emails, there is one elementary rule you should know and follow every time you think about sending follow-ups:

Ship follow-ups simply if you lot have a reason.

You may ask, "What if my reason is that I didn't get a reply?"

Well, it makes sense with your start follow-up to politely enquire if your prospect had an opportunity to take a look at your offering or hash out it with colleagues. But in any instance, I recommend you lot deliver additional value with each new bulletin.

You can't ask "Why am I yet waiting for your response?" in each of your follow-ups.

Hence, when thinking of the number of follow-ups to send to your prospects, retrieve of whether yous have a reason for them.

Want to send three follow-ups but have a reason for one? Send one. It's easy as that.

There are tons of studies on the ideal number of follow-ups for cold email campaigns. For instance, Steli Efti sent 48 follow-ups until he got a meeting with an investor. At the same fourth dimension, Joshua Hardwick recommends sending no more than one follow-upwards for link building so as not to badger people and burn down bridges.

At Hunter, our key rule is to focus on writing irresistible emails instead of calculation too many follow-ups. So we recommend limiting your cold email campaigns to three follow-ups. If you are sending too many follow-ups to someone who's never heard nearly you, yous may annoy them and hurt your visitor brand.

If you however feel that three follow-ups isn't enough or that you lot can provide more than value for your prospects—don't hesitate to use other channels. Twitter or LinkedIn could easily help yous evangelize your bulletin on a personal level.

Keep in mind that the number of follow-ups you lot should practice tin also depend on the type of outreach campaign and your target audition.

Define the number of follow-ups depending on the outreach campaign

For a link building campaign, from my experience, most half of the links nosotros go are coming from a single follow-up. Send more than than one follow-up, and you badger your prospects. Don't send any, and you'll miss half of the links.

For case, this single follow-upwardly had the best results for link edifice: it's brusk, directly to the point, and perfectly reminds prospects of your offering.

At the aforementioned time, if the primary goal of your outreach entrada is sales, you will probably need more than one email.

Depending on your goal, you lot can provide additional value with follow-ups, trying to identify prospects' pain points or delivering additional information.

Define the number of follow-ups based on your target audience

If y'all transport emails to a completely cold audience, you'll need to send more follow-ups to warm them upwards. Information technology besides takes more than time from their side to acquire about your product or service before getting dorsum to you lot.

However, if it's an audience familiar with you (for example, they previously downloaded your lead magnet), fewer follow-ups could exist needed.

Overall, my all-time advice is to build a system that works for you: endeavor to find a residue betwixt beingness besides pushy and not proactive enough, exam unlike lengths of follow-up sequences, and stick to the 1 that works best for you.

When to send a follow-up email

Y'all don't need to look also long before sending a follow-upward e-mail.

Most emails are opened the aforementioned twenty-four hour period they're received, then if you haven't received a reply to your initial email inside a day, it's prophylactic to assume you won't receive a reply at all.

With that said, the conventional communication is to wait ii to three days before sending your commencement follow-up. Keep in listen that yous should extend this expect time for every subsequent email you send in gild to avert abrasive prospects.

Hither's a follow-up schedule y'all can use:

Day ane: Initial outreach email
Twenty-four hour period 3: Follow-up email #1
Day seven: Follow-up email #2
Day fourteen: Follow-up email #3
Solar day 28: Follow-upwards email #four

After the fourth follow-up e-mail, y'all tin try following up once a month.

How to transport follow-ups on autopilot

It can be hard to go on track of follow-ups if you're sending a lot of outreach emails.

Fortunately, tools similar Hunter Campaigns can help you salvage fourth dimension preparing and scheduling highly-personalized common cold email follow-ups.

Once yous observe your prospects' email addresses and upload them into Hunter Leads, you can start scheduling your showtime email and follow-ups.

With Campaigns, you lot can choose how many follow-ups you desire to send, specify the time delays between each follow-up, personalize the subject line, and work on the email copy.

In one case yous set this up, you'll never have to worry nearly forgetting to send a follow-upward to your prospects. Your follow-ups will be sent automatically.

How to write a follow-up email afterward no response

1. Add value with each follow-up

With each follow-upwards, you should provide additional value for the prospect.

Quite often, I receive follow-ups like this ane:

Yes, I saw the first email, just the initial offer was unclear, and I didn't know what Lauren wanted to attain, then I decided not to get back to her.

If simply she had provided more information with her follow-up, tried to collect more information about me (her prospect), and sparked interest with something relevant, I'd exist happy to respond.

In that location are tons of opportunities to make follow-ups work by providing something of value.

For example, if you are a digital marketing bureau, you lot can provide proof of how your current clients are growing using your services past sharing their success studies, results, or feedback.

Here is a slap-up example of such an e-mail (with a reply rate of 16%) that Donald Chan, founder of IMPACT, shared with us:

In this follow-up, Donald proper noun-drops a visitor that he worked with in the past as a form of social proof. This company should be either familiar to the email recipient, whether that's because they're an industry peer, a competitor, or just a famous brand name.

And by offering to share how they accomplished certain results for this company, they provide the electronic mail recipient with a compelling reason to reply to them.

Cheque out our directory of the best-performing cold email follow-up templates

ii. Write a tricky opening line

If you lot starting time your cold follow-up with something deadening and not personalized, the chances are that y'all'll never go a response from your prospect.

I recommend polishing your opening line to make your prospects interested in learning more about what y'all have to offering.

Attempt to avert these opening lines:

Just checking in
Thought I would only check in and notice out
Just wanted to bank check in to hear about
Touching base

Instead, you can spark interest with a question, mention a common connectedness, outset with the prospect's problem, or employ a recent trigger upshot.

Besides that, in your opening line, attempt to give the context as to why yous're emailing the prospect. It could exist a simple and brusque recap of your previous email.

three. Make it brusk

As Sleeknote discovered, emails with shorter copy (effectually 95 words) significantly outperformed emails with longer copy (effectually 170 words). In fact, shorter emails had a 5.81% higher CTR.

In your follow-up emails, try to eliminate unnecessary greetings similar "I hope you're doing well." Beingness polite is a must, but it could exist easily achieved by using the right mode for your electronic mail.

As well, don't use wordy sentences. Eliminate words that weigh down your writing and brand y'all audio uncertain.

Here is an fantabulous example of a short and straight to the point email Katia from Audext sent for pitching her idea with a guest mail for the prospect'due south blog:

She made a quick reminder about the previous email (discussing content cooperation).
She added a CTA offer two convenient options to go along the conversation (via email or telephone call).
She asked for the determination-maker's contact information, in case the prospect she is reaching out to is not a relevant one.

four. Personalize

Personalization is essential when it comes to sending a successful cold electronic mail follow-up. The more personal your follow-up is, the better your response rate will be.

At that place are two fundamental approaches to personalizing your follow-ups:

1. When you take a modest number of prospects, you lot tin write each follow-up from scratch, making them unique and personal to each prospect.

A not bad example of such an email is the i I received from HubSpot'south Growth Manager afterward not talking to him for a calendar month since our beginning conversation:

This email is slap-up because it's super personal. Adam did a lot of work past conducting such in-depth enquiry. Besides including essential personalization, he fabricated the follow-up effective by:

Mentioning a mutual connection (he previously talked to our Customer Success Manager Giovanni).
Providing a new offer relevant to our marketing strategy based on the information he previously received about putting our client success project on hold.
Showing his expertise (mentioned the companies he previously worked with).
Ending with a articulate CTA.

ii. Automate personalization

When sending a lot of emails, information technology can be time-consuming to personalize all of them manually.

Fortunately, yous can employ tools like Hunter Campaigns to salvage fourth dimension preparing and scheduling highly-personalized follow-ups.

While Hunter Campaigns doesn't automate the whole process, information technology still saves hours of your time. It's ever amend to spend a bit more than time to add a personal touch to each message, even though they will ultimately exist sent on autopilot.

Here's how to do it:

Create a .CSV file with detailed information about your prospects.

And so, upload it to Hunter Leads (a simple CRM tool that allows you to construction data well-nigh your prospect).

Use the information from the .CSV file to personalize emails in bulk automatically.

5. Add a persuasive call-to-activity

When you send a follow-up to a cold prospect, y'all should be very articulate nearly what you want to attain with it.

Just imagine you receive a similar follow-upwardly to an email that you didn't have an opportunity to open up:

The first question you may enquire yourself would be, "What does this person want from me?". In that location is no context, no personalization, no call-to-action. Even if you lot read the context from the previous e-mail, how do you know what you should do?

A telephone call-to-action is very important when following up. If you don't guide your prospect with next steps, it'southward highly unlikely they will take this initiative.

Make information technology piece of cake for the recipient to respond.

For example, if you're arranging a meeting, suggest a specific time and engagement: "Does four:20 PM on Mon work for you?".

If you're building links for your content, you can inquire an open question: "Would you lot exist interested in linking to our guide, mayhap?"

On the other hand, if you desire to find the right person in the company to discuss a specific topic, ask "Are you the right person to talk about this? If non, could you signal me in the right management?"

Many cold emails are missing or accept an cryptic call-to-action that wastes the prospect's time. Make your telephone call-to-activity crystal clear, persuasive, and difficult to resist. Tell your prospects what you lot want them to do.

6. Avoid sounding passive-ambitious

In your follow-up e-mail, avert sounding passive-aggressive or desperate.

Straight aggression is relatively like shooting fish in a barrel to spot, but more than subtle passive-ambitious phrases can sneak into your follow-ups almost without thought. These kinds of micro-aggressions can exasperate your prospects and quickly chip away at the good will and all the mutual trust yous take established.

Will you always respond to a follow-upwardly similar to this 1?

The answer is no.

Even if the prospect wanted to respond dorsum to the first email and forgot (or just missed it), there is very little hazard that you'll get a response subsequently such a follow-up.

Hence, endeavour to omit passive-aggressive phrases in your follow-up emails, such as:

I'1000 following up considering you haven't responded to me notwithstanding
I've tried to reach y'all a few times now
I know you lot're busy; I'm busy too
I know you lot opened my first email a couple of times
Any updates on this?
Just checking in
Friendly reminder

Likewise that, try to remove desperation from your follow-ups. Yes, you might exist upset because your prospect didn't reply to your previous four follow-ups, but don't testify them your distress.

Try to reassess what yous can improve in your letters, what reason your prospect could have for not responding to y'all (incorrect prospect, not relevant offer, etc.), your telephone call-to-activity, and your offer.

These phrases betoken that you're a scrap desperate, then endeavor to omit them as well:

If it's not too much problem
I repent in advance for bothering you
Distressing for beingness so persistent

7. Arts and crafts a perfect subject line for your cold follow-ups

Creating a great subject line is one of the first things you should exercise while setting up your follow-ups.

The subject line is the showtime affair your prospects see, and they may brand a determination whether or not to read your email based on the subject line lone.

Try not to be as well obvious past having "Follow-up" or "Just checking in" equally discipline lines for your follow-ups. Be a bit more artistic and write a catchy subject area line that volition make recipients open your email.

These are the central rules to follow while writing subject lines for your follow-ups:

Make them personal
Go along copy short
Ask intriguing questions

Read: How to Craft Perfect Common cold Electronic mail Subject Lines (55 Examples)

Practice I need to create a different subject line for each follow-up?

I typically send and recommend using the aforementioned thread with the same subject line for cold follow-up.

This manner, prospects quickly get reminded well-nigh the offer from the previous email. Moreover, in this instance, you tin can employ follow-ups to continue telling the story or offering additional benefits.

However, y'all tin can transport a unlike subject field line for your follow-up email if your follow-up also contains all the key information. In this instance, y'all give yourself some other take a chance to get attending. At the aforementioned time, I don't recommend changing the subject line more than once to avoid looking spammy.

Here is how you tin can prepare everything with Hunter Campaigns:

Proceed the subject line field empty if you want to ship a follow-up in the aforementioned thread automatically.
Add a subject line for the follow-up if you want it to be sent equally a new electronic mail.

Examples of great subject lines for cold email follow-ups:

Our next steps
Sending the info I promised you
I hate follow-ups
Great speaking with you
I forgot to mention
What would you say?
Only {{number of days}} day(s) left
Nice to meet you {{first_name}}

Follow-upward email examples

Demand some inspiration for your side by side follow-up email? Check out these 7 follow-up email examples.

1. Your thoughts?

This is a very simple and polite follow-up e-mail designed to keep yous and your offer pinnacle-of-mind. It reminds the prospect of what you lot talked about and lets them know you lot're available to respond whatever questions they might have.

2. Quick i {{first_name}}

Sometimes the all-time way to go a prospect to respond is to make them smiling. This is exactly what this follow-upwardly electronic mail tries to exercise.

3. Advisable person

This follow-up e-mail attempts to motion the conversation frontward by asking the prospect for their availability for a call. In case the prospect isn't the correct person you should be talking to, they can direct you to a colleague who's a amend fit to continue the conversation.

4. Not a priority?

With this email, you're showing that you genuinely care about the prospect's goals and won't bother them if they don't have an firsthand need for what you're offering. Yet, you're still keeping the line open up by letting them know that they can reach out to you at any time.

five. Ideas about [[lead'south goal or trouble]]

Emailing multiple times and but asking if they read your previous electronic mail or have time for a phone call can badger prospects. On the other mitt, providing value in the class of educational resources in your follow-up bulletin is a great way to follow upwardly with a prospect.

vi. Amend fit

If a prospect hasn't replied to multiple follow-ups, information technology'southward a good thought to check if at that place'southward someone else on their team you should contact instead.

7. Permission to close your file?

Fearfulness of missing out can be a great motivator. With this follow-upwardly email template, the idea is to endeavor to get the prospect to respond by making them remember your offer won't be available to them anymore.

Looking for more than follow-up email examples? Check out Hunter Templates.

Wrap upwardly

It'due south quite difficult to catch the attention of someone who previously didn't respond to yous.

That's why while composing your follow-ups, make your primary focus on delivering value and providing irresistible offers instead of bombarding your prospects with besides many follow-ups.

Write a tricky opening line to brand your prospects read your bulletin, go on the e-mail brusk to not lose their attention, and do your inquiry to personalize follow-ups.

By post-obit these simple tips, I'one thousand confident that you lot'll be able to get a reply from your prospects.

What other tips do you use to write successful follow-up emails? Feel free to share them with me on irina@hunter.io or on Twitter. We will update this guide with the all-time examples and tactics.

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Source: https://hunter.io/blog/how-to-write-a-follow-up-email/